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For people who run their own business

You’re making tomorrow’s biggest decisions on four hours of sleep.

When the business is yours, it comes to bed with you. Here’s how to close the day the way you close the books, so tomorrow’s calls get your best thinking.

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72¢ a night

1:06 a.m. Still at work.

The laptop’s been closed for two hours. Payroll clears Friday. The client who went quiet. The hire you’re not sure about.

You can’t hand any of it off; that’s the job. So you lie there running scenarios, and at 6:15 you get up and make the day’s decisions on four hours of sleep.

— 30-second check

Does your business switch off?

1Do you run your own business?
2Do you wake at night thinking about payroll, clients or cash?
3Do you make big calls the morning after a bad night?

What a bad night costs you

A short fuse with your team

The people you most need on your side get the worst version of you.

A rushed call on a hire or a price

Sleep loss is well documented to hurt judgment, and it’s your judgment the business runs on.

The afternoon you lose to fog

Three hours of the day you’re paying for and not using.

What you’ve tried

Pushing through

It works until it doesn’t, usually on the day that matters.

A nightcap

You fall asleep faster, and wake up at 3.

Answering email from bed

A second shift that never ends.

The real reason

Your business has no closing time, so your brain doesn’t either.

Without a defined end to the day, your brain keeps every open problem on the desk. That’s the 1 a.m. replay. Pushing through doesn’t help, because the day never got closed.

The fix

The shutdown closes the day. The chew switches off the shift your body is still on.

Ten minutes. Tomorrow’s top three on paper. Phone face down, out of the bedroom. That gets the open problems off your desk and onto the page.

It doesn’t settle the body that’s been running the place since 6 a.m. At 1 a.m. you can know the list is handled and still be wide awake, wired, running scenarios.

That’s the job of the chew. L-theanine, from tea leaves, is linked in research to calmer alpha brain waves, with apigenin and magnesium to help the body settle, without slowing you down the next morning.

The product

The off switch you take at 10 p.m.

One raspberry soft chew: 100 mg L-theanine, 50 mg apigenin, 145 mg magnesium glycinate and 0.3 mg melatonin. Supports relaxation as you wind down. About 72¢ a night on subscription.

What’s in one chew
IngredientTypical melatonin gummyNusava night chew
Melatonin3–10 mg0.3 mg
Apigenin (from chamomile)—50 mg
Magnesium glycinate—145 mg
L-theanine—100 mg
Typical = a melatonin-only gummy.
Proof

The numbers behind it

Studies of sleep loss consistently show slower, riskier decisions after a short night.

L-theanine increased alpha brain-wave activity, the calm-but-alert pattern, in a 2008 study.

  • Harrison & Horne, 2000: sleep loss and decision-making
  • Nobre et al., 2008: L-theanine and alpha waves
What to expect

What to expect

Night 1

The problems are on paper, so your head can let them go.

Week 1

Back to sleep faster when you do wake.

Week 4

You notice it in how you run the morning.

Straight answers

Why not just do the shutdown?

Do it, it helps. It clears your desk, but it can’t switch off a body that’s still on shift at 1 a.m. L-theanine, apigenin and magnesium help that part settle, so the shutdown and the chew work together.

Will it slow me down in the morning?

The melatonin is 0.3 mg, close to what the body makes, so it’s far less likely to linger.

I’ll still wake up if something’s wrong.

Yes. It’s not a sedative.

Is it worth it?

72¢ a night. Less than one rushed decision.

What if it doesn’t help?

90 nights to decide, or your money back.

Get your off switch. 72¢ a night on subscription.

Save 20%
🚚 Free shipping on every order

Relaxation & Sleep Support Soft Chews

30 soft chews · one a night · raspberry

  • 0.3 mg melatonin + 50 mg apigenin + magnesium + L-theanine
  • Third-party tested · GMO free · gluten free
Autoship and save:
$21.59 a month, about 72¢ a night
🎁 Free with your order: the 10-minute shutdown sheetA printable brain-dump sheet: tomorrow’s top three, open loops, and the one thing that can wait.
Get my off switch →
✓ 90-night money-back guarantee

Picture next Friday

Payroll clears. You slept. The hire decision got your morning head instead of your 1 a.m. one.

P.S. You can’t hand off the business. You can close the day. Ten minutes, one chew, 90 nights to judge it.

Get my off switch →
✓ 90-night money-back guarantee